Privacy Policy

Last updated: December 24, 2025

This Privacy Policy describes how Valora (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from valorawear.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, legal requirements, or regulatory obligations. We will post the updated version on the Site and revise the “Last updated” date accordingly.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email address.

• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information, including your username, password, and other information used for account security purposes.

• Customer support information, including information you choose to include in communications with us, such as when you contact us through the Services.

Some features of the Services may require you to directly provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”).

Usage Data may include information about how you access and use our Site and account, including device information, browser information, IP address, network connection information, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:

• Shopify, which supports and powers our Site and Services.

• Payment processors, who collect payment information (such as credit or debit card details and billing address) to process transactions and fulfill orders.

• Marketing and analytics partners, when you interact with our advertisements, emails, or tracking technologies such as pixels, cookies, and web beacons.

Any information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including to process payments, fulfill orders, send notifications related to your account or purchases, manage your account, arrange shipping, facilitate returns and exchanges, and provide customer support.

Shopify may process your information as described in its own Privacy Policy.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email or displaying advertisements for our products on other websites.

This may include using your personal information to better tailor the Services and advertising. You may opt out of marketing emails at any time by using the unsubscribe option included in our emails.

 

Security and Fraud Prevention

We use personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activity. If you create an account, you are responsible for maintaining the confidentiality of your login credentials.

 

Communicating with You and Service Improvement

We use your personal information to provide customer support, respond to inquiries, and improve the functionality and performance of our Services.

Cookies

Like many websites, we use Cookies on our Site. Cookies help us operate and improve the Services, remember your preferences, run analytics, and support marketing efforts.

For specific information about Shopify-related cookies, please see:

https://www.shopify.com/legal/cookies

You can control Cookies through your browser settings. Removing or blocking Cookies may negatively impact your user experience and limit certain features.

 

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, or other reasons consistent with this Privacy Policy. These circumstances may include:

• With vendors and service providers who perform services on our behalf (such as payment processing, fulfillment, shipping, analytics, and customer support).

• With marketing and advertising partners to display relevant ads.

• When you direct us or consent to the disclosure of information.

• With affiliates or as part of a business transaction (such as a merger or acquisition).

• To comply with legal obligations or protect the rights and safety of Valora and others.

 

Categories of Information Shared

Category	Categories of Recipients
Identifiers (contact and account details)	Service providers, marketing partners
Commercial information (order and support data)	Fulfillment and payment partners
Internet activity (Usage Data)	Analytics and advertising partners
Geolocation data (IP-based)	Analytics and security providers

We do not use or disclose sensitive personal information to infer characteristics about you.

Third Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies separately.

Children’s Data

The Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children.

Security and Retention of Your Information

We implement reasonable security measures to protect your information; however, no method of transmission or storage is completely secure.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

 

Your Rights (U.S. Residents)

Depending on your location, including if you are a California resident, you may have rights under applicable privacy laws, including the right to access, delete, correct, or opt out of the sale or sharing of personal information for targeted advertising.

You may exercise your rights by contacting us at info@valorawear.com.

International Users

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States. We take appropriate measures to protect such transfers where required by law.

Contact

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: info@valorawear.com

Business name: Valora

Website: https://www.valorawear.com